Search results for " new service development effects"

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THE FIRM-LEVEL EFFECTS OF SERVICE INNOVATION: A LITERATURE REVIEW

2010

Despite the importance of service innovation, its effects have been given relatively little explicit attention in the extant literature. Instead, researchers often implicitly assume that firm-level service innovation activities result in a number of positive financial and other effects. This paper conducts a systematic review of literature on the firm-level effects of service innovation and attempts to identify and categorize the effects suggested in the literature. The review reveals a considerable number of potential firm-level service innovation effects that have been discussed in extant research. We suggest that they may be divided into five effect categories: (1) business process effec…

Knowledge managementFinancial performanceBusiness processbusiness.industryStrategy and ManagementCategorizationExtant taxonManagement of Technology and InnovationBusiness and International ManagementService innovationMarketingService innovation service innovation effects new service development new service development effectsNew service developmentbusinessCausal modelInternational Journal of Innovation Management
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